The Present Time by Davines.

Written By Bethan Smith

Looking to change up your hair colour without the long-term commitment or damage? Meet The Present Time, the newest demi-permanent colour range by Davines, now available at Organic Ministry.

This ammonia free colour lasts up to 24 washes, fades true to tone and delivers vibrant, delicate results while caring for the health of your hair.

Colour That Cares

Unlike traditional demi-permanent colours that can strip moisture and damage the hair fibre, The Present Time uses Biomimetic Hair Restoring Technology to protect and nourish your hair during the colouring process.

What that means for your hair:

  • Restores up to 76% of lost lipids

  • Adds shine with up to 10 times more shine on fashion shades and 6 times more on natural tones

  • Strengthens strands with up to 34% more resistance to breakage

  • Improves manageability with 43% better detangling

  • Protects colour from UV exposure for up to 4 weeks

Made With the Planet in Mind

True to the Davines philosophy, The Present Time is rooted in sustainability:

  • 88 to 93% naturally derived ingredients

  • Regenerative organic certified coconut oil from Sri Lanka

  • Omega 9 from microalgae and sugarcane

  • Eco conscious packaging with reduced materials and no printed leaflets

Love colour but not the commitment?
Try The Present Time during your next appointment and experience healthy, low maintenance colour that fades beautifully.

Book now to find your perfect tone.

Bethan Smith
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